Who Holds the Spot as Ireland’s 2nd Largest Sportswear Brand?
Discover why Adidas is the second largest sportswear brand worldwide and how it dominates Ireland's market with local collaborations, GAA gear, and where to buy it.
When people talk about the second largest sportswear brand, a major global player in athletic footwear and apparel, often assumed to be Adidas or Puma. Also known as the most practical footwear choice in Ireland, it isn't the brand with the biggest ads—it's the one that survives endless wet commutes, muddy trails, and hospital shifts. In Ireland, sportswear isn't about flashy logos or gym selfies. It's about what keeps you moving when the rain doesn't stop and the ground won't let you slip.
The real winner? It's not even on the global top 5 list. Clarks, a British footwear brand with deep roots in Irish homes, known for cushioned soles and durable leather alternatives quietly dominates. You see them on nurses in Cork, grandparents in Galway, and teachers in Dublin. They don’t scream performance—they whisper comfort. Meanwhile, Lululemon, a Canadian brand that became a quiet favorite for its moisture-wicking fabrics and yoga-ready fits has a loyal following, but mostly among those who run in the early hours before the rain hits. Neither beats the simple truth: Irish sportswear needs to handle wet pavements, wind-chilled mornings, and 12-hour shifts on concrete.
What you won’t find in the global rankings is how much Irish consumers care about fit over fame. A pair of Thursday boots, worn by women who walk through puddles daily, adds just enough height to avoid soaking their socks. Crocs? They’re not just for hospitals—they’re for farmers, nurses, and parents who stand all day. Even trainers, called runners here, aren’t chosen for color or brand. They’re picked for grip, warmth, and how long they last after six months of rain. The second largest sportswear brand isn’t defined by sales figures—it’s defined by how many Irish feet are still dry at the end of the day.
There’s no single brand that owns this space. But if you look at what’s worn, not advertised, you’ll see a pattern: durability over design, function over fashion. You’ll find people choosing gear that’s been tested by Atlantic winds, not runway lights. Below, you’ll see real stories from Irish lives—why nurses swear by Crocs, why runners aren’t called trainers here, and why a $200 pair of boots might outlast three pairs of branded sneakers. This isn’t about chasing trends. It’s about surviving the weather—and staying comfortable while doing it.
Discover why Adidas is the second largest sportswear brand worldwide and how it dominates Ireland's market with local collaborations, GAA gear, and where to buy it.