When you’re roaming the streets of Dublin or grabbing a coffee in Galway, you’ll probably spot a familiar swoosh or three‑stripe logo. But have you ever wondered which label sits just behind the global giant Nike in the Irish market? The answer is second largest sportswear brand - and it’s a name you’ve likely seen on the tracks of the Dublin Marathon and the pitches of the GAA.
Global Rankings Made Simple
Adidas is a German‑based sportswear brand that specializes in footwear, apparel, and equipment for a wide range of activities. According to the 2024 Global Sportswear Revenue Report, Adidas generated €23.5 billion, placing it solidly in second place worldwide, right behind Nike’s €31.2 billion. The company’s strong focus on innovation - think Boost technology, Primeknit uppers, and the recent partnership with Parley for ocean‑plastic footwear - keeps it ahead of rivals like Puma and Under Armour.
Why Adidas Beats the Rest in Ireland
In Ireland, the brand’s market share hovers around 19 % according to the Irish Sportswear Retail Survey 2025. A few factors explain the edge:
- Local collaborations: Adidas teamed up with Dublin‑born designer Simone Rocha for a limited‑edition streetwear line that sold out within days.
- Strategic retail footprint: You’ll find flagship stores in Dublin’s Grafton Street, Cork’s Mahon Point, and a dedicated outlet in the Liffey Valley Shopping Centre.
- Sport‑specific gear: From GAA‑approved cleats to rugby kits endorsed by the Irish Rugby Football Union, Adidas tailors products to the sports that matter most to Irish fans.
Where to Score Authentic Adidas in the Irish Market
If you’re hunting for genuine Adidas gear, stick to these trusted retailers:
- Adidas Official Stores - flagship locations in Dublin, Cork, and Limerick.
- Sports Direct Ireland - a major partner that carries the full line, from Boost sneakers to training apparel.
- Local specialty shops - such as The Sports Emporium on Patrick Street (Galway) which offers exclusive colourways for Irish athletes.
Beware of street‑market knock‑offs at tourist hotspots; authentic pieces usually come with a QR code that links to the brand’s verification page.
How Adidas Stacks Up Against the Competition
| Brand | Global Revenue (Billion €) | Irish Market Share (%) | Signature Product Line |
|---|---|---|---|
| Nike | 31.2 | 22 | Air Max, Dri‑Fit apparel |
| Adidas | 23.5 | 19 | Boost, Primeknit, GAA cleats |
| Puma | 7.6 | 9 | RS‑X sneakers, football kits |
| Under Armour | 5.9 | 4 | ColdGear, performance tights |
Notice how Adidas punches above its weight in Ireland, especially in sport‑specific categories where local teams demand specialized gear.
Pros and Cons of Choosing Adidas for Irish Sports Fans
- Pros:
- Strong support for Gaelic games and rugby.
- Consistent innovation - think cushioning that handles wet Irish roads.
- Wide price range, from budget trainers to premium collaborations.
- Cons:
- Sometimes pricier than domestic alternatives like Irish brand Hoka (now owned by a US parent).
- Limited colour options for classic black‑and‑white stripes during St. Patrick’s Day sales.
Future Outlook - What’s Next for Adidas in Ireland?
The brand has announced a new sustainability hub in Belfast, set to launch in early 2026, focusing on recycled‑material production for the Irish market. Additionally, a partnership with the Irish Rugby Football Union means exclusive match‑day kits will roll out for the Six Nations campaign, giving fans a fresh reason to stock up.
Quick Takeaways
- Adidas is the world’s second‑largest sportswear brand by revenue.
- In Ireland, it commands roughly 19 % market share, trailing only Nike.
- Key strengths include GAA‑approved footwear, local designer collaborations, and a solid retail network.
- Buy from official Adidas stores, Sports Direct, or vetted local boutiques to avoid fakes.
- Upcoming sustainability initiatives and Irish rugby deals keep the brand fresh in the local scene.
Is Adidas really the second largest sportswear brand worldwide?
Yes. According to the 2024 Global Sportswear Revenue Report, Adidas generated €23.5 billion, placing it second after Nike’s €31.2 billion.
Where can I find an authentic Adidas store in Dublin?
The flagship Adidas store sits on Grafton Street, near St. Stephen’s Green. There’s also a smaller outlet in the Liffey Valley Shopping Centre.
How does Adidas support Irish sports like GAA and rugby?
Adidas supplies GAA‑approved cleats, sponsors the Irish Rugby Football Union’s kits, and runs community programs that provide equipment to grassroots clubs across the country.
Are there any sustainable Adidas lines available in Ireland?
Yes - the Parley Ocean Plastic collection and the upcoming Belfast‑based sustainability hub focus on recycled materials and lower carbon footprints.
What should I watch out for when buying Adidas online?
Always shop through the official Adidas website or authorized retailers like Sports Direct. Look for the QR verification code on the tag - a quick scan confirms authenticity.