Who Holds the Spot as Ireland’s 2nd Largest Sportswear Brand?
Discover why Adidas is the second largest sportswear brand worldwide and how it dominates Ireland's market with local collaborations, GAA gear, and where to buy it.
When you think of Puma, a global sportswear brand known for lightweight trainers and performance designs. Also known as Puma Sportswear, it’s a name you see on sidewalks from Dublin to Galway. But here’s the thing—just because Puma looks good doesn’t mean it’s built for Ireland. Unlike brands like Clarks or Thursday Boots, Puma doesn’t specialize in waterproofing or deep tread. Most of their casual trainers are made for city streets and gym floors, not the wet grass, muddy trails, and slick cobblestones Irish people face every day.
That’s why you’ll see more people in Muck Boots, heavy-duty rubber footwear designed specifically for wet, cold, and muddy conditions than in Puma runners after a downpour. And while Crocs, lightweight, slip-resistant shoes favored by nurses and gardeners are a common sight in hospitals and farms, Puma’s sleek soles often fail the first test: keeping your feet dry. Even their more rugged models, like the Puma Tazon or Future Rider, lack the insulation and grip that Irish winters demand. You might wear them for a quick coffee run in April, but if you’re walking the Dingle Way or commuting through Dublin’s puddled streets, you’ll notice the difference by lunchtime.
It’s not that Puma is bad—it’s just not built for Ireland. The Irish don’t buy shoes for style alone. We buy them to survive. That’s why the best-selling trainers here aren’t from New York or California—they’re from Clarks, Aigle, and local brands that know what rain, wind, and uneven ground do to feet. Puma’s designs often prioritize aesthetics over function, and in a country where the weather changes three times before breakfast, that’s a gamble. Still, if you’re looking for a lightweight pair for indoor use, light errands, or summer days when the sun actually shows up, Puma can work. Just don’t expect them to outlast a week of October drizzle.
What you’ll find in the posts below are real stories from Irish people who’ve worn Puma shoes in every condition the country throws at them. Some swear by them for casual wear. Others learned the hard way that a stylish sole won’t save you from soaked socks. You’ll see how Puma compares to the boots nurses actually wear, why runners here call their shoes something else entirely, and what makes a shoe truly fit for Irish life. No fluff. Just what works—and what doesn’t—when the rain starts again.
Discover why Adidas is the second largest sportswear brand worldwide and how it dominates Ireland's market with local collaborations, GAA gear, and where to buy it.